Vertical RVs Microblogging & LBS

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Activity perspective

PARTNERS

  
Twitter

RVs Online reservations

GeoNames

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  
Engage and monitor conversations

Manage directory presence

Continuously scan industry for niche directories

Buld automated interface to other Business  Directories for (CRUD)

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  
Verticalized Microblogging Platform

Business listing directory management platform and Hub

LBS and mapping iPhone and iPad clients

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

Camping route conversations with LBS

Camping Sites & RVs directory presence management, promotion and reservations

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

Client perspective

RELATIONSHIPS

eTraveler Club

Niche directory memberships

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  
App Store

Google

RVs Magazines

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

RV Travelers

Camping Sites & Route Business Owners

Who are your customers? what are your customers' needs, desires and ambitions?

COST STRUCTURE

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective

REVENUE STREAMS / PRICING

What value are your customers really willing to pay for and how will they pay for it?

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