HS

9 questions for your business model

Activity perspective

PARTNERS

     Coffee distributors
     Cafes and food outlets
     Affiliates
     Franchises
     Retailers
     Advertising agencies

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

     Platform Management
     Service Provisioning
     Platform promotion
     Sales

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

     Platform
     Developers
     Sales

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

     Revenue generation tool
     Loyalty/rewards cards on the phone
     Special offers
     Cheap and efficient promotion through special offers
     Shop directory

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

     Website, Social Networks, Twitter
     Website
     Technical Support

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

     Website, Social Web
     Retailers
     Website
     Direct sales
     Word of mouth

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

     Mass
     Cafes and food outlets
     Retailers
     Brands

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

     Platform management
     Development
     Sales force

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

     Premium services
     Offers
     Free loyalty services

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar marmarko

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Last Updated: 2010-08-10
Tags: draft