Project "AppBot" (Strck)

9 questions for your business model

Activity perspective

PARTNERS

     App sales
     Really small price but income for backend (% sales) platform
     Rent-a-service
     Advertgaming co's
     Sponsorship Dev.
     Microtransaction platform (apple costs?)
     Subscription model platform
     Pay per service (we operate it)

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

     Great Sales System
     Programming
     Finding and vetting studios
     Extrinsic value development (valuable network)
     Generate relationship with opinion and famous brands leaders

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

     Methodology to design, prototype and pre-fabricate the product and selling
     Talent - Programmers - project mngr
     System to vett and aprove outsourcers
     Commercial resources (people and mkt/sales systems)
     Contact mining

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

     Embed fun (gaming), connectivity, functionality and design with mobile software that has a biz model behind it that would represent an income model for you not an expense.

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

     Direct Meetings
     Brand Managers
     Through mkt agencies
     Successful co.'s that have solved the problem with standalone and web apps (not mobile)

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

     Mobile Appstores
     Distributors of solutions for pc that need mobile solution
     Jailbroken channels

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

     Big Enterprises with communities
     Brands (People and teams) with fan bases
     Co's that need mobile apps
     Niches with specific needs/solutions (Restaurants, Edu., Health, Events)

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

     Payroll (our people/leads, outsourcers)
     The middle man (Apple! and physical distributors)
     Licensing costs
     Physical space (-tec, morris or tgrfk)
     Initial investment / Eq. and loan
     Teaching new guys (Chapala?)
     Mkt. and relationship dev. costs
     Tech infrastructure costs (RT, Elance, services in the cloud)
     Specialist that would participate in the design (either $ or first iterations given away for them)

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

     App Sales
     Pay per service (We operate it!)
     Really small prices but income for backend (% of sales)
     Subscription model
     Extended licensing (someone else operates the same tech)
     Microtransactions
     Rent-a-service
     Advertgaming
     Sponsorship

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar jorgefsb

Embed fun (gaming), connectivity, functionality and design with mobile software that has a biz model behind it that would represent an income model for you not an expense.

Speciality: The product is a business. The diferentiator is that its a model for income that forcefully has got fun embedded. (Game mechanics)and a specific intent to automate it and have the least amount of employees possible.
Company: Strck
Industry: Computer Services
Last Updated: 2010-08-26
Tags: app, apps, draft mobile, software,

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