Medicina Prepaga I&M

9 questions for your business model

Activity perspective

PARTNERS

  Empresas
  Farmacias
  Obras sociales
  Clínicas
  Hospitales
  Clínica Suizo Argentina
  Clínica Odontológica Pueyrredón
  SMG Seguros
  Sanatorio Agote
  Centro Ambulatorio: Swiss Medical Center
  Qualitas
  Canje

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  Respuesta rápida a urgencias
  Mantenimiento de equipos en óptimas condiciones
  Respuesta pertinente a consultas y afecciones
  Ampliación de cobertura
  Auditoría
  Servicios a Empresas
  Innovación y Desarrollo
  Capacitación de personal
  Gestión de Compras
  Gestión de Ventas

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  Profesionales capacitados
  Información de nuevas enfermedades y tratamientos
  Centros de atención agradables
  Equipamiento completo, correcto y permanentemente actualizado

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

  Servicio de atención rápida
  Cobertura nacional
  Cobertura internacional
  Planes familiares
  Cobertura de urgencias 24 horas
  Planes especiales para personal
  Innovación en servicios
  Cobertura de todas las especialidades médicas y estudios complementarios
  Atención a domicilio
  Prevención
  Planes para empresas
  Servicio completo de cobertura

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  Personalizada
  Asistencia personal dedicada

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  Internet
  Venta directa a través de sucursales
  Publicidad en congresos médicos
  Call center

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  Afiliado directo
  Empresa

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

  Servicios prestados por hospitales
  Utilización de ambulancias
  Servicios prestados por profesionales particulares
  Sueldos de personal en relación de dependencia
  Infraestructura propia
  Reintegros
  Marketing

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  Venta de Planes

What value are your customers really willing to pay for and how will they pay for it?

 
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Comments Feed There are 1 comments
Muy buen trabajo chicas, me gusto mucho el color! XD
Gravatar guido
1 year ago
Gravatar Melany

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Industry: Health Care
Last Updated: 2010-11-16
Tags: draft

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