Richet 2

9 questions for your business model

Activity perspective

PARTNERS

  Droguería
  Distribuidora
  Proveedores de insumos
  CROS (Contract Research Organization)

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  Gestión de Calidad
  Fabricación
  Logística
  Investigación y Desarrollo

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  Plantas de Producción
  Fórmulas
  Patentes
  RRHH
  Drogas
  Almacenes
  Rodados para distribución
  Personal de Investigación
  Renombre del Lab

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

  broncodilatadores
  antigripales
  vitaminas y minerales
  antiinflamatorios

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  Servicios automatizados (vta on-line)
  Asistencia personalizada

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  APM (Visitadores médicos)
  Publicidad
  Internet (compra on-line)
  Farmacia
  Estado
  Droguería

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  Farmacias
  Hospitales
  Médicos (consultorios privados)
  Instituciones
  Cliente Final (vta libre)
  Farmaceutico (vta libre)
  Estado
  Droguería

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

  Costos Fijos
  Mano de Obra
  Campañas de MKT
  Materia Prima
  Costos de Investigación
  Costos de Visitadores Médicos

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  Venta de cantidad de medicamentos

What value are your customers really willing to pay for and how will they pay for it?

 
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Muy bien chicas, sigan así!
Gravatar guido
1 year ago
Gravatar marsaenz

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Last Updated: 2010-08-26
Tags: draft

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