iPhone Game App (Interactive Division)

9 questions for your business model

Activity perspective

PARTNERS

  Game Designers
  Advertisers
  Apple App Store

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  Game Concept Development
  Game Development
  Branding
  Monitoring Metrics
  Advertising Other Games

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  1 Programmer
  1 Artist
  1 Designer/Developer/ Project Manager
  Project Sponsor (President)
  Marketing and Advertising Input

What are your key resources and how difficult are they to copy (by others)?

Offer perspective

VALUE PROPOSITION

  Access to Audience (For Advertisers)
  Free Lite Version (For Users)
  Low Priced Full Game ($0.99) (For Users)
  Skill Building (For Users)
  Mental Stimulation (For Users)

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  Links to Other Games
  Leaderboard (High Scores) Management
  Links to Community, Social Networks, and Other Resources
  Game Updates and Language Options

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  Broadcaster's Website
  App Store and Ranking
  TV Pull
  Through Other Apps
  Through Flash Games
  Viral Tools

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  Kids (8-12)
  Teens (13-19)
  Youth (20-25)
  Need Entertainment
  Need Free Trial
  Need Social Networking
  Need Interaction with TV Property

Who are your customers? what are your customers’ needs, desires and ambitions?

 

COST STRUCTURE

  $17,000/Month Salaries

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  Paid Downloads ($0.99)
  In-Game Advertising in Lite Version
  Post-Game Links and Leaderboard
  Ads on Hub Website

What value are your customers really willing to pay for and how will they pay for it?

 
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Comments Feed There are 1 comments
Sorry but i dont get it.. what are the revenues that post-game links and leaderboards would give?

Thanks.
Gravatar jorgefsb
5 months ago
Gravatar sourabh71083

This is a business model for an iPhone Game Application.

Speciality: The game is based on a TV Property.
Company: Interactive Division
Industry: Media
Last Updated: 2010-04-07
Tags:

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