TL

9 questions for your business model

Activity perspective

PARTNERS

     Plaster Applicators
     Architects
     Designers
     General Contractors
     Educational Institutions with art programs: Ecopo
     Japanese-owned design services firms
     Beka and other Home products that require plaster
     Local and Federal Gov't
     Retailers who give DIY workshops
     Building Health Specialists: Humidity, Mold, VOC, Allergies, etc.

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

     Excellent Cutomer Service
     Experience Management
     Complimentary Consulting Services
     Instructional Workshops
     Tradeshow presence
     Receive independent eco-rating
     Sales calls with design firms
     Trade advertising

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

     Shikkui technology
     Shikkui Trademark in US
     "Japan" brand
     "Green" brand
     Partner Referrals
     Sales staff
     CRM system

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

     Finest-quality natural plaster and marble with tangible environmental and health benefits
     Custom color and texture
     Regulates moisture
     Anti-bacterial/viral
     Anti-static/Anti-dust
     VOC-neutralizing
     CO2-consuming
     Cures sick building syndrome
     Non-flamable
     Ecopo DYI clay: DIY eco pottery w/o baking

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

     Facilitative
     Consultative
     Indirect

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

     Design Professionals
     Technical Professionals
     Direct Sales

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

     Homeowners and organizations with renovation budgets
     Homeowners and organizations who suffer from:
     Home builders and developers with eco orientation, etc.
     Owners of Sick Buildings
     Japanese home owners and business consumers in North America
     Art Programs

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

     Trade shows
     Workshops
     Advertising and Promotion
     Sales Staff Commission
     CRM system
     Web Site

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

     Commission Structure
     x Markup on product
     Design services

What value are your customers really willing to pay for and how will they pay for it?

 
Share/Save/Bookmark
0 ratings
Sign in to rate

Post a Comment

cancel
Comments Feed There are 0 comments
Gravatar igr411 Gravatar Boris

Speciality:
Company:
Industry: Business Services
Last Updated: 2009-07-28
Tags: draft

More from Boris

test Skype (HSLU) Sandbox Switcher Wii (Nintendo) secucam_pro Open Source (redhat) calc unbundled mobile telco iPod/iTunes (Apple Inc) Skype S3 (Amazon) Skype metro long tail (pattern) freemium (pattern) Collaborative Business Models flickr (Yahoo) private banking Gaming Console Cirque du Soleil Lulu.com multi-sided (pattern) Insurance model: frremium up-side down (Rega) open business model (pattern) unbundling (pattern) Prevacy privacy SuperToast Razor & Blades (Gillette) Future of (Twitter) bait & hook (pattern) Privacy Value Proposition advertising (pattern) Google (Google)