iPod/iTunes (Apple Inc)

9 questions for your business model

Activity perspective

PARTNERS

  record companies
  OEMs

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  hardware design
  marketing

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  iPod hardware
  content & agreements
  iTunes software
  people
  Apple brand

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

  seamless music experience

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  lovemark
  switching costs

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  apple.com
  iTunes store
  retail stores
  Apple stores

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  mass market

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

  people
  manufacturing
  marketing & sales

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  some music revenues
  large hardware revenues

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar Boris

Book Chunk 1

Speciality: Strong platform with a unique user experience
Company: Apple Inc
Industry: Computer Hardware
Last Updated: 2011-07-27
Tags: bookchunk1 disruption music

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