Google (Google)

9 questions for your business model

Activity perspective

PARTNERS

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  platform management
  managing services
  expanding reach

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  search platform

What are your key resources and how difficult are they to copy (by others)?

Offer perspective

VALUE PROPOSITION

  free search
  targeted ads
  monetizing content

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  web surfers
  advertisers
  content owners

Who are your customers? what are your customers’ needs, desires and ambitions?

 

COST STRUCTURE

  platform costs

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  free
  keyword auctions

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar Boris

Google has distinct value proposition for its three interdependent customer segments

Speciality: Google has one main revenue stream that subsidizes the other offers and replaced those revenue streams by "free"
Company: Google
Industry: Computer Services
Last Updated: 2009-06-21
Tags: bookchunk4 multi-sided platform

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