long tail (pattern)

9 questions for your business model

Activity perspective

PARTNERS

   niche content providers
   user generated content

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

   platform management
   service provisioning
   platform promotion

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

   platform

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

   large scope of niche content
   content production tools

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

   Internet

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

   many niche segments
   niche content creators/providers

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

   platform management & development

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

   selling less of more

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar pattern Gravatar Boris

Long Tail business models focus on offering a large number of low-selling items. The aggregate of these items make up for a market that is just as interesting or even more lucrative than the traditional market of hits where a small number of items sell in very large volumes. Long Tail business models have a platform aspect and usually rely on the Internet for distribution. They often, but not always, build on user-generated content.

Speciality: Netflix, eBay, Youtube, Facebook, Lulu.com
Company: pattern
Industry:
Last Updated: 2011-07-27
Tags: bookchunk5 long-tail pattern

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