unbundling (pattern)

9 questions for your business model

Activity perspective

PARTNERS

    product & service innovation
    infrastructure management

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

    customer acquisition & retention
    manage R&D
    attracting talent
    infrastructure development & maintenance

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

    installed customer base
    strong talent pool
    scale & large volume

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

    highly service oriented
    product & service innovation
    infrastructure services

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

    strong relationship
    acquisition & retention

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

    strong channels

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

    customer focused
    B2C customer
    B2B customer

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

    high costs of customer acquisition
    high employee costs
    high fixed costs & cost focus

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

    large share of wallet
    premium pricing
    commodities pricing

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar pattern Gravatar Boris

The concept of the unbundled corporation postulates that there are three fundamentally different kinds of businesses: customer relationship businesses, product innovation businesses, and infrastructure businesses. Each one has different economic, competitive and cultural imperatives. These businesses generally co-exist within a corporation, but it could be more efficient to unbundle them into separate entities to avoid trade-offs between them.

Speciality: mobile telecom industry, private banking industry
Company: pattern
Industry:
Last Updated: 2011-07-27
Tags: bookchunk7 pattern unbundling

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