unbundled mobile telco

9 questions for your business model

Activity perspective

PARTNERS

    network operators

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

    network maintenance
    service provisioning
    marketing
    R&D

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

    network
    brand customer base
    intellectual property

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

    network infrastructure wholesales
    voice, data, content
    new products & services

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

    acquisition
    retention

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

    retail

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

    telcos
    installed customer base

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

    economies of scale
    marketing

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

    service revenues
    licensing fees

What value are your customers really willing to pay for and how will they pay for it?

 
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Gravatar Boris

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Industry: Telecommunications Services
Last Updated: 2011-07-27
Tags: bookchunk7 unbundling

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