business models
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What can partners do better than you or at a lower cost (and thus leverage your business model)?
What are your key activities and how difficult are they to perform (by others)?
What are your key resources and how difficult are they to copy (by others)?"
Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?
What type of relationship does your customer expect you to establish and maintain with him?
Through which means does your customer want to be reached and addressed by you?
Who are your customers? what are your customers' needs, desires and ambitions?
What is the cost structure of your business model and is it in harmony with the core idea of your business model?
What value are your customers really willing to pay for and how will they pay for it?
storytelling
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