Cirque du Soleil

9 questions for your business model

Activity perspective

PARTNERS

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

      Artistic development
      Animal care

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

      Animals
      Star performers
      Refined environment

What are your key resources and how difficult are they to copy (by others)?

Offer perspective

VALUE PROPOSITION

      Star performers
      Animal shows
      Multiple show arenas
      Fun and humor
      Thrill and danger
      Unique venue
      Theme
      Refined environment
      Multiple productions
      Artistic music & dance

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

      Focus on families
      Focus on theater and opera visitors

Who are your customers? what are your customers’ needs, desires and ambitions?

 

COST STRUCTURE

      Costly animal maintenance
      Costly star performer fees
      Artistic production

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

      Aisles concession sales
      Ticket price increase

What value are your customers really willing to pay for and how will they pay for it?

 
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Comments Feed There are 1 comments
Not following why "fun and humor" and "thrill and danger" are marked in the "reduce" layer. I'd say the fun and humor is increased with Cirque du Soleil and the thrill and danger may not have the dangerous aspect of trampling by elephants or taming lions and tigers, but I'm not sure danger has been reduced - replaced perhaps?
Gravatar dankeldsen
1 year ago
Gravatar Boris

Mapping ocean strategy onto the canvas

Speciality: adding the artistic element to the value proposition changes activities and costs

eliminating the animals from the show leads to a substantial cost reduction!
Company:
Industry: Leisure
Last Updated: 2009-06-21
Tags: bookchunk11 ocean_strategy

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