Razor & Blades (Gillette)

9 questions for your business model

Activity perspective

PARTNERS

  retailers
  manufacturing

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  marketing
  R&D
  logistics

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  Gillette brand

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

  Razor
  Blades

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  in-built "lock-in"

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  retail

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  men

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

  marketing
  R&D
  manufacturing
  logistics

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  razor
  a lot of blades

What value are your customers really willing to pay for and how will they pay for it?

 
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