advertising (pattern)

9 questions for your business model

Activity perspective

PARTNERS

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  platform development & maintenance

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  "platform"

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

  ad space & high frequentation
  product or service

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  advertiser
  consumers

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

  platform costs
  acquisition costs

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  ad fees
  free

What value are your customers really willing to pay for and how will they pay for it?

 
Share/Save/Bookmark
1 ratings
Sign in to rate

Post a Comment

cancel
Comments Feed There are 1 comments
Il manque le publisher dans customers et revenue streams,Value proposition est standart platform = marketplace, adnetwork ? aussi manque churn et Arpu, aussi j'ai pas bien compris si je peux faire des commentaires sur les zones "annotations for offer" c'est du beta... aussi je ne peux pas charger mon avatar. Autre commentaire, le UI est complexe, mérite encore de la réflexion. c'est un gros truc que vous faites là, entre un wiki et un UGC B2B...
Gravatar pascalrossini
2 years ago
Gravatar pattern Gravatar Boris

Advertising is a well-established source of revenue that enables free offers.

Speciality:
Company: pattern
Industry:
Last Updated: 2011-07-27
Tags: advertising bookchunk8 pattern

More from pattern

long tail (pattern) multi-sided (pattern) freemium (pattern) bait & hook (pattern) open business model (pattern) unbundling (pattern)

More from Boris

metro Open Source (redhat) multi-sided (pattern) Razor & Blades (Gillette) Collaborative Business Models Future of (Twitter) Prevacy unbundling (pattern) privacy flickr (Yahoo) unbundled mobile telco long tail (pattern) private banking Google (Google) Skype Privacy Value Proposition iPod/iTunes (Apple Inc) open business model (pattern) freemium (pattern) Gaming Console calc Sandbox test Lulu.com Wii (Nintendo) secucam_pro bait & hook (pattern) Insurance model: frremium up-side down (Rega) TL Cirque du Soleil Skype S3 (Amazon) SuperToast Skype (HSLU)