9 questions for your business model

Activity perspective

PARTNERS

  Client Companies
  Advertising Agencies
  Sales Person (Possible)
  Game Distributors
  Game Portals

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

  Game Concept Development
  Branding Strategy Development
  Game Development
  Branding
  Distribution (Partner)
  Monitoring Metrics
  Possible Monetization on Own Website

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

  1 Programmer
  1 Artist
  1 Designer/Developer/ Project Manager
  Project Sponsor (President)
  Marketing and Advertising Input (Own or Client)

What are your key resources and how difficult are they to copy (by others)?

Offer perspective

VALUE PROPOSITION

  Advergame Development (For Client)
  Advergame Production (For Client)
  Distribution (Through Partner) (For Client)

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

  Co-Development of Concept
  Ongoing Support and Metrics
  Debugging, Updates and New Versions
  Great Service = Return Business
  Assistance and Direction in Increasing Market/Mind Share

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

  Search Engines and Company Website
  Referrals
  Sales Person (Possible)
  Advertising Agencies
  Game Distributors and Portals

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

  Companies that Need New Media Promotion
  Advertising Agencies that Need a Game Development Partner
  Need Reliable and Competent Game Developer
  Need Aforementioned Relationship Factors
  Desire Increased Market / Mind Share
  Desire Innovative Promotional Techniques
  Desire Revenues from Game Sales as Well as Externality Benefits

Who are your customers? what are your customers’ needs, desires and ambitions?

 

COST STRUCTURE

  $17,000/Month Salaries

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

  Flat Development Fee
  Percentage of Distribution Fee
  Consulting Fee
  Possible Rev Share of Ad Revenue (If Applicable)

What value are your customers really willing to pay for and how will they pay for it?