9 questions for your business model

Activity perspective

PARTNERS

     payment
     service provider
     device manufacturer
     identity provider

What can partners do better than you or at a lower cost (and thus leverage your business model)?

KEY ACTIVITIES

What are your key activities and how difficult are they to perform (by others)?

KEY RESOURCES

     middleware
     trust

What are your key resources and how difficult are they to copy (by others)?"

Offer perspective

VALUE PROPOSITION

     protect user's privacy
     provide aggregated data
     relevant information
     anonymizer

Which one of your customers's problems are you solving and why will he work with you rather than with a competitor?

 
Client perspective

RELATIONSHIPS

     Establish Trust

What type of relationship does your customer expect you to establish and maintain with him?

DISTRIBUTION & ACQUISITION CHANNELS

     device

Through which means does your customer want to be reached and addressed by you?

CUSTOMERS

     marginally concerned
     pragmatic majority
     privacy fundamentalists
     targeted offer seaker
     service provider

Who are your customers? what are your customers' needs, desires and ambitions?

 

COST STRUCTURE

     platform
     proxy support

What is the cost structure of your business model and is it in harmony with the core idea of your business model?

Financial perspective
 

REVENUE STREAMS / PRICING

     comission
     usage

What value are your customers really willing to pay for and how will they pay for it?