Malitur

2010-09-10 22:41:27.0

Overview

Model

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Todo

Priority Text Category LastUpdated

Offer (Value Proposition)

  Touristic Services

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description: The actual service offering is poor and lacks of quality and attractiveness. There are very few spots that could be cataloged as client expectative fulfillers and this is a major issue for the town's competitiveness.
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Customer Perspective

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Customer Segments


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Distribution Channels


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Customer Relationship


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Activity Perspective

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Partner Network

  Government 1

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description: Both efforts and programs should include the businesses and service suppliers that could help the tourist sector and demand to be fulfilled.

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  Government 2

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description: The government is the key ally for the tourist sector boost; without it, the tourist sector "enterprise" is almost certain to fail.

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  Government 3

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description: Another important issue, is the inclusion of the local society in order to make them feel part of the progress and improve their life quality.

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  Society 1

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description: The society should feel part of the programs and progress to have their human resource support and abilities for the tourist services and environment keeping.

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  Society 2

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description: Mexicans are known to be always "welcomers" and warm people. Sympathy and moral values should be shown and taught to make the visitor as in home. " Mi casa es su casa"

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  Weekend Vacationers 1

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description: The people that travel on weekends and have "countryside homes" are to be also part of the publicity, invitations and are to keep the environment.

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  Weekend Vacationers 2

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description: The "Word of Mouth" and commitment to their "vacational community" are to be shown in the way they treat both local people and environment.

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Key Activities


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Key Resources

  Touristic service suppliers

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description: Museums, Archaeological sites, Churches and Temples, Restaurants, Hotels, Inns, Caffes, GiftShops, bars, etc.
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  Local Society

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description: A strange resource. But the uneducated inhabitants could be a major burden if they are not included in the programs. Once known and exploited their potential, thay could become a great resource for other minor sectors development.
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  Angel Investors

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description: People who are interested in Social projects and are not expecting great returns other than satisfaction of a rural economy growth.
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  Governmental investments

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description: The governments should also be interested and willing to invest on public services and other "recovery programs" to keep a "Pueblo's" image and a clean town.
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Financial Perspective

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Generated By BMDesigner.com on Mon May 21 16:57:37 CEST 2012