iPhone Game App (Interactive Division)

2010-04-07 21:39:09.0

Overview

Model

Annotation

Todo

Priority Text Category LastUpdated

Offer (Value Proposition)

  Access to Audience (For Advertisers)

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  Free Lite Version (For Users)

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  Low Priced Full Game ($0.99) (For Users)

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  Skill Building (For Users)

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  Mental Stimulation (For Users)

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []


Layers:     default


Annotation

Customer Perspective

Annotation

Customer Segments

  Kids (8-12)

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Teens (13-19)

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Youth (20-25)

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Need Entertainment

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Need Free Trial

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Need Social Networking

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  Need Interaction with TV Property

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []


Layers:     default


Annotation


Distribution Channels

  Broadcaster's Website

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

  App Store and Ranking

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

  TV Pull

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

  Through Other Apps

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

  Through Flash Games

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

  Viral Tools

Attributs:

description:
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []


Layers:     default


Annotation

Customer Relationship

  Links to Other Games

Attributs:

description:
relationship type:
value level:
price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []

  Leaderboard (High Scores) Management

Attributs:

description:
relationship type:
value level:
price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []

  Links to Community, Social Networks, and Other Resources

Attributs:

description:
relationship type:
value level:
price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []

  Game Updates and Language Options

Attributs:

description:
relationship type:
value level:
price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []


Layers:     default


Annotation

Activity Perspective

Annotation

Partner Network

  Game Designers

Attributs:

description:

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []

  Advertisers

Attributs:

description:

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []

  Apple App Store

Attributs:

description:

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []


Layers:     default


Annotation

Key Activities

  Game Concept Development

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  Game Development

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  Branding

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  Monitoring Metrics

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  Advertising Other Games

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []


Layers:     default


Annotation

Key Resources

  1 Programmer

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

  1 Artist

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

  1 Designer/Developer/ Project Manager

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

  Project Sponsor (President)

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

  Marketing and Advertising Input

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []


Layers:     default


Annotation

Financial Perspective

Annotation

Revenue Flow

  Paid Downloads ($0.99)

Attributs:

description:
revenue type:

Links:

Is Generated By: []

Is Generated By: []

Is Generated By: []

  In-Game Advertising in Lite Version

Attributs:

description:
revenue type:

Links:

Is Generated By: []

Is Generated By: []

Is Generated By: []

  Post-Game Links and Leaderboard

Attributs:

description:
revenue type:

Links:

Is Generated By: []

Is Generated By: []

Is Generated By: []

  Ads on Hub Website

Attributs:

description:
revenue type:

Links:

Is Generated By: []

Is Generated By: []

Is Generated By: []


Layers:     default


Annotation

Cost Structure

  $17,000/Month Salaries

Attributs:

description:

Links:

Partners: []

Resources: []

Offers: []


Layers:     default


Annotation

Generated By BMDesigner.com on Tue Feb 07 22:47:23 CET 2012