Advergame Production Services (Interactive Division)
2009-09-04 08:36:22.0
Overview
Model
Annotation
Todo
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Offer (Value Proposition)
Advergame Development (For Client)
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Advergame Production (For Client)
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Distribution (Through Partner) (For Client)
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Annotation
Customer Perspective
Annotation
Customer Segments
Companies that Need New Media Promotion
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Advertising Agencies that Need a Game Development Partner
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Need Reliable and Competent Game Developer
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Need Aforementioned Relationship Factors
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Desire Increased Market / Mind Share
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Desire Innovative Promotional Techniques
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Desire Revenues from Game Sales as Well as Externality Benefits
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Annotation
Distribution Channels
Search Engines and Company Website
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Referrals
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Sales Person (Possible)
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Advertising Agencies
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Game Distributors and Portals
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Annotation
Customer Relationship
Co-Development of Concept
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Ongoing Support and Metrics
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Debugging, Updates and New Versions
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Great Service = Return Business
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Assistance and Direction in Increasing Market/Mind Share
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Annotation
Activity Perspective
Annotation
Partner Network
Client Companies
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Advertising Agencies
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Sales Person (Possible)
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Game Distributors
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Annotation
Key Activities
Game Concept Development
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Branding Strategy Development
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Possible Monetization on Own Website
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Annotation
Key Resources
1 Programmer
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1 Artist
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1 Designer/Developer/ Project Manager
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Project Sponsor (President)
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Marketing and Advertising Input (Own or Client)
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Annotation
Financial Perspective
Annotation
Revenue Flow
Flat Development Fee
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Percentage of Distribution Fee
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Consulting Fee
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Possible Rev Share of Ad Revenue (If Applicable)
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Annotation
Cost Structure
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Generated By BMDesigner.com on Sun Feb 05 11:57:33 CET 2012