long tail (pattern)

2011-07-27 19:17:15.0

Overview

Model

Annotation

Todo

Priority Text Category LastUpdated

Offer (Value Proposition)

  large scope of niche content

Attributs:

description: The value proposition of a long tail business model is characterized by offering a very large scope of "non-hit" items. This may co-exist with "hit-items". Long tail business models may also facilitate and build on user-generated content.
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  content production tools

Attributs:

description: The value proposition of a long tail business model is characterized by offering a very large scope of "non-hit" items. This may co-exist with "hit-items". Long tail business models may also facilitate and build on user-generated content.
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []


Layers:     pattern     long tail


Annotation

Customer Perspective

Annotation

Customer Segments

  many niche segments

Attributs:

description: Long tail business models focus on niche-oriented customer segments.

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

  niche content creators/providers

Attributs:

description: Long tail business models may cater to professional or amateur content producers. This turns them into double-sided platforms that cater to users and producers.

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []


Layers:     pattern     long tail


Annotation


Distribution Channels

  Internet

Attributs:

description: Long tail business models usually rely on the Internet as a distribution channel.
price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []


Layers:     pattern     long tail


Annotation

Customer Relationship


Layers:     pattern     long tail


Annotation

Activity Perspective

Annotation

Partner Network

  niche content providers

Attributs:

description: Niche content providers (professional and/or user-generated) are the key partners in this pattern.

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []

  user generated content

Attributs:

description: Niche content providers (professional and/or user-generated) are the key partners in this pattern.

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []


Layers:     pattern     long tail


Annotation

Key Activities

  platform management

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  service provisioning

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

  platform promotion

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []


Layers:     pattern     long tail


Annotation

Key Resources

  platform

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []


Layers:     pattern     long tail


Annotation

Financial Perspective

Annotation

Revenue Flow

  selling less of more

Attributs:

description: This pattern is based on aggregating small revenues from a large number of items. Revenue streams vary from caste to case. They may come from advertising, selling or subscriptions.
revenue type:

Links:

Is Generated By: []

Is Generated By: []

Is Generated By: []


Layers:     pattern     long tail


Annotation

Cost Structure

  platform management & development

Attributs:

description: The main costs of this pattern are related to maintaining and developing the platform.

Links:

Partners: []

Resources: []

Offers: []


Layers:     pattern     long tail


Annotation

Generated By BMDesigner.com on Sun Feb 05 13:00:02 CET 2012