unbundling (pattern)

2011-07-27 19:17:32.0

Overview

Model

Annotation

Todo

Priority	Text	Category	LastUpdated

Offer (Value Proposition)

highly service oriented

Attributs:

description:

value level:

price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

product & service innovation

Attributs:

description: the activities are focused on leveraging research & development to bring new products and services to market

value level:

price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

infrastructure services

Attributs:

description: the activities and the offer are focused and delivering infrastructure services

value level:

price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: []

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Customer Perspective

Annotation

Customer Segments

customer focused

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

B2C customer

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

B2B customer

Attributs:

description: products & services can be brought to the market directly, but are usually delivered through B2B intermediaries focusing on customer relationships

description im: services are usually delivered to B2B customers

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Distribution Channels

strong channels

Attributs:

description:

price level:

Links:

Delivers: []

Is Used By: []

Reaches: []

Generates: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Customer Relationship

strong relationship

Attributs:

description:

relationship type:

value level:

price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []

acquisition & retention

Attributs:

description:

relationship type:

value level:

price level:

Links:

Value Level: []

Price Level: []

Relationship Type: []

Supports: []

Addresses: []

Establishes Through: []

Layers: customer relationship management product innovation infrastructure management

Annotation

2009-06-21 20:51:20.0: everything in this pattern is tailored to understanding and serving the customers, as well as building a strong customer relationship

Activity Perspective

Annotation

Partner Network

product & service innovation

Attributs:

description:

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []

infrastructure management

Attributs:

description:

Links:

Contributes To: []

Performs: []

Provides: []

Costs: []

Layers: customer relationship management product innovation infrastructure management

Annotation

2009-06-21 20:49:44.0: product & service innovation as well as the necessary infrastructure are acquired from third parties

Key Activities

customer acquisition & retention

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

manage R&D

Attributs:

description: the activities are focused on leveraging research & development to bring new products and services to market

Links:

Is Performed By: []

Enables: []

Builds On: []

attracting talent

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

infrastructure development & maintenance

Attributs:

description: the activities and the offer are focused and delivering infrastructure services

Links:

Is Performed By: []

Enables: []

Builds On: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Key Resources

installed customer base

Attributs:

description: the main asset and resource of this pattern is the customer base and the trust that the organization acquires over time

resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

strong talent pool

Attributs:

description: the cost base is high due to a battle for creative talent, which is the main key resource in this pattern

resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

scale & large volume

Attributs:

description: this pattern is characterized by high fixed costs for the platform, which are leveraged through scale and large volumes

resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Financial Perspective

Annotation

Revenue Flow

large share of wallet

Attributs:

description: this pattern aims at generating revenues through a large scope of products based on a trust based customer relationship – the aim is to gain a large "share of wallet" of the customer

revenue type:

Links:

Is Generated By: []

premium pricing

Attributs:

description: because of the novelty factor a high price premium can be charged

revenue type:

Links:

Is Generated By: []

commodities pricing

Attributs:

description: revenues are based on low margins and high volume

revenue type:

Links:

Is Generated By: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Cost Structure

high costs of customer acquisition

Attributs:

description: the main costs of this pattern lie in acquiring and retaining customers – this includes costs such as branding and marketing

Links:

Partners: []

Resources: []

Offers: []

high employee costs

Attributs:

description: the cost base is high due to a battle for creative talent, which is the main key resource in this pattern

Links:

Partners: []

Resources: []

Offers: []

high fixed costs & cost focus

Attributs:

description: this pattern is characterized by high fixed costs for the platform, which are leveraged through scale and large volumes

Links:

Partners: []

Resources: []

Offers: []

Layers: customer relationship management product innovation infrastructure management

Annotation

Generated By BMDesigner.com on Mon May 21 17:00:31 CEST 2012