bait & hook (pattern)
2011-07-27 19:18:10.0
Overview
Model
Annotation
Todo
| Priority | Text | Category | LastUpdated |
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Offer (Value Proposition)
"bait" product
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Targets: []
Is Supported By: []
Is Delivered By: []
Generates: []
Is Contributed By: []
Is Enabled By: []
Requires: []
Costs: []
"hook" product or service
Attributs:
Links:
Targets: []
Is Supported By: []
Is Delivered By: []
Generates: []
Is Contributed By: []
Is Enabled By: []
Requires: []
Costs: []
Annotation
- 2009-06-21 23:27:09.0: a cheap or free "bait" offer lures customers – it is closely coupled with a (disposable) a follow-up item or service
Customer Perspective
Annotation
Customer Segments
customer segment
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Is Targeted By: []
Is Addressed By: []
Is Reached By: []
Generates: []
Annotation
Distribution Channels
Annotation
Customer Relationship
"look-in"
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Value Level: []
Price Level: []
Relationship Type: []
Supports: []
Addresses: []
Establishes Through: []
Annotation
- 2009-06-21 23:27:02.0: a cheap or free "bait" offer lures customers – it is closely coupled with a (disposable) a follow-up item or service
- 2009-06-21 23:26:43.0: this pattern is characterized by some form of tight link or "lock-in" between the initial product and the follow-up products are services
Activity Perspective
Annotation
Partner Network
Annotation
Key Activities
production and / or service delivery
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Builds On: []
Annotation
- 2009-06-21 23:27:33.0: in terms of activities this pattern focuses on the delivery of the follow-up products and/or services
Key Resources
brand
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Resource Type: []
Is Provided By: []
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Is Required By: []
Costs: []
Annotation
- 2009-06-21 23:27:50.0: bait & hook patterns generally rely on a strong brand
Financial Perspective
Annotation
Revenue Flow
1 x purchase of (subsidized) "bait" product
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Is Generated By: []
Is Generated By: []
Is Generated By: []
repeat purchase of "hook" products or services
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Is Generated By: []
Is Generated By: []
Annotation
- 2009-06-21 23:25:53.0: an initial one-time purchase usually generates little to no revenue, but is made up for through the generation of repeat follow-up purchases – often characterized by high margins
Cost Structure
Annotation
- 2009-06-21 23:25:24.0: an important part of the cost structure of this pattern is the potential subsidy of the initial product as well as the costs of producing the follow-up products and / or services
Generated By BMDesigner.com on Mon May 21 17:04:01 CEST 2012