freemium (pattern)
2011-07-27 19:18:19.0
Overview
Model
Annotation
Todo
| Priority | Text | Category | LastUpdated |
|---|
Offer (Value Proposition)
free basic service
Attributs:
Links:
Targets: []
Is Supported By: []
Is Delivered By: []
Generates: []
Is Contributed By: []
Is Enabled By: []
Requires: []
Costs: []
premium service
Attributs:
Links:
Targets: []
Is Supported By: []
Is Delivered By: []
Generates: []
Is Contributed By: []
Is Enabled By: []
Requires: []
Costs: []
Layers: platform free basic premium service
Annotation
Customer Perspective
Annotation
Customer Segments
large base of free users
Attributs:
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Is Targeted By: []
Is Addressed By: []
Is Reached By: []
Generates: []
small base of paying users
Attributs:
Links:
Is Targeted By: []
Is Addressed By: []
Is Reached By: []
Generates: []
Layers: platform free basic premium service
Annotation
Distribution Channels
Layers: platform free basic premium service
Annotation
Customer Relationship
automated & mass customized
Attributs:
Links:
Value Level: []
Price Level: []
Relationship Type: []
Supports: []
Addresses: []
Establishes Through: []
Layers: platform free basic premium service
Annotation
Activity Perspective
Annotation
Partner Network
Layers: platform free basic premium service
Annotation
Key Activities
infrastructure development & maintenance
Attributs:
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Is Performed By: []
Enables: []
Builds On: []
Layers: platform free basic premium service
Annotation
- 2009-06-21 23:44:53.0: the platform is the most important asset of the freemium pattern, because it allows offering free basic services at low marginal costs
Key Resources
"platform"
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Resource Type: []
Is Provided By: []
Enables: []
Is Required By: []
Costs: []
Layers: platform free basic premium service
Annotation
- 2009-06-21 23:44:49.0: the platform is the most important asset of the freemium pattern, because it allows offering free basic services at low marginal costs
Financial Perspective
Annotation
Revenue Flow
free basic services
Attributs:
Links:
Is Generated By: []
Is Generated By: []
Is Generated By: []
paid premium services
Attributs:
Links:
Is Generated By: []
Is Generated By: []
Is Generated By: []
Layers: platform free basic premium service
Annotation
- 2009-06-21 23:43:31.0: an important metric to follow is the conversion rate between free accounts and premium accounts
Cost Structure
Layers: platform free basic premium service
Annotation
- 2009-06-21 23:45:13.0: the cost structure is of this pattern is tripartite: usually with substantial fixed costs, very low marginal costs for services to free accounts and (separate) costs for premium accounts
Generated By BMDesigner.com on Mon May 21 17:04:51 CEST 2012