advertising (pattern)

2011-07-27 19:18:42.0

Overview

Model

Annotation

2009-06-22 01:00:24.0: through a free product or service the platform assures high frequentation and attractivity to advertisers
2009-06-22 01:00:08.0: with the right product or service and a high frequentation the platform becomes interesting to advertisers, which allows charging fees and subsidizing the free products and services
2009-06-22 00:59:50.0: the main costs are related to developing and maintaining the platform and potentially there are acquisition costs to assure high frequentation

Todo

Priority	Text	Category	LastUpdated

Offer (Value Proposition)

ad space & high frequentation

Attributs:

description:

value level:

price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: [Revenue: ad fees]

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

product or service

Attributs:

description:

value level:

price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: [Revenue: free]

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

Layers: pattern

Annotation

Customer Perspective

Annotation

Customer Segments

advertiser

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: [Revenue: ad fees]

consumers

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: [Revenue: free]

Layers: pattern

Annotation

Distribution Channels

Layers: pattern

Annotation

Customer Relationship

Layers: pattern

Annotation

Activity Perspective

Annotation

Partner Network

Layers: pattern

Annotation

Key Activities

platform development & maintenance

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []

Layers: pattern

Annotation

Key Resources

"platform"

Attributs:

description:

resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []

Layers: pattern

Annotation

Financial Perspective

Annotation

Revenue Flow

ad fees

Attributs:

description:

revenue type:

Links:

Is Generated By: [Offer: ad space & high frequentation]

Is Generated By: []

Is Generated By: [Segment: advertiser]

free

Attributs:

description:

revenue type:

Links:

Is Generated By: [Offer: product or service]

Is Generated By: []

Is Generated By: [Segment: consumers]

Layers: pattern

Annotation

Cost Structure

platform costs

Attributs:

description:

Links:

Partners: []

Resources: []

Offers: []

acquisition costs

Attributs:

description:

Links:

Partners: []

Resources: []

Offers: []

Layers: pattern

Annotation

Generated By BMDesigner.com on Sun Feb 05 11:47:54 CET 2012