advertising (pattern)

2011-07-27 19:18:42.0

Overview

Model

Annotation

Todo

Priority Text Category LastUpdated

Offer (Value Proposition)

  ad space & high frequentation

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: [Revenue: ad fees]

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []

  product or service

Attributs:

description:
value level:
price level:

Links:

Targets: []

Is Supported By: []

Is Delivered By: []

Generates: [Revenue: free]

Is Contributed By: []

Is Enabled By: []

Requires: []

Costs: []


Layers:     pattern


Annotation

Customer Perspective

Annotation

Customer Segments

  advertiser

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: [Revenue: ad fees]

  consumers

Attributs:

description:

Links:

Is Targeted By: []

Is Addressed By: []

Is Reached By: []

Generates: [Revenue: free]


Layers:     pattern


Annotation


Distribution Channels


Layers:     pattern


Annotation

Customer Relationship


Layers:     pattern


Annotation

Activity Perspective

Annotation

Partner Network


Layers:     pattern


Annotation

Key Activities

  platform development & maintenance

Attributs:

description:

Links:

Is Performed By: []

Enables: []

Builds On: []


Layers:     pattern


Annotation

Key Resources

  "platform"

Attributs:

description:
resource type:

Links:

Resource Type: []

Is Provided By: []

Enables: []

Is Required By: []

Costs: []


Layers:     pattern


Annotation

Financial Perspective

Annotation

Revenue Flow

  ad fees

Attributs:

description:
revenue type:

Links:

Is Generated By: [Offer: ad space & high frequentation]

Is Generated By: []

Is Generated By: [Segment: advertiser]

  free

Attributs:

description:
revenue type:

Links:

Is Generated By: [Offer: product or service]

Is Generated By: []

Is Generated By: [Segment: consumers]


Layers:     pattern


Annotation

Cost Structure

  platform costs

Attributs:

description:

Links:

Partners: []

Resources: []

Offers: []

  acquisition costs

Attributs:

description:

Links:

Partners: []

Resources: []

Offers: []


Layers:     pattern


Annotation

Generated By BMDesigner.com on Sun Feb 05 11:47:54 CET 2012